The Rising Story of Fashion Icon Alexa Chung

Moda takipçilerinin yakından tanıdığı Alexa Chung’ı daha yakından tanımaya ne dersiniz?

Vogue’un 2009’da  Most Stylish Women,2010’da ise Best Dressed Woman adayları arasında bulunan Chung,2010’da ise British Fashion Ödüllerinde,British Fashion Style Icon’u seçilerek New York Times Sunday Styles Section’da kapak olmayı başardı.Bunların ardında da DKNY,New Look,Lacoste Fragrance,Pepe Jeans ve İtalyan sneaker markası Superga gibi dünyaca ünlü markaların kampanya yüzü oldu.

Chung’ın 2010 Eylül’ünde J.Crew ile ortak hazırladığı koleksiyonu “Alexa Chung for Madewell” , Vogue’s Fashion Night Out’ta satışa sunuldu ve birkaç dakika içinde tükendi.

Tabi buralara gelmesinde 2006’da İngiltere’nin Chanel 4 kanalındaki “Popworld” adlı programı sunmasının büyük payı vardı.Bundaki başarısıyla beraber bu sefer Alexa Zane ile beraber “Popworld Radio” adlı haftalık bir radyo programı sunmaya başladı.

Popworld’ten ayrılan Chung, yine Chanel 4 kanalında dünyaca ünlü, bizim “Biri Bizi Gözetliyor” olarak bildiğimiz “Big Brother” ile birlikte Vanity Fair,Freshly Squeezed isimli programları sunmaya başladı.

Daha sonra ise tüm dünyayı dolaşarak sokak trendlerini anlattığı programıyla beraber,moda dünyasına birdaha hiç çıkmamak üzere girmiş oldu

Şu anda ise “Project Runway”in yapımcıları tarafından hazırlanan “24 Hour Catwalk” adlı programı  sunan, güzel bir o kadar da akıllı Chung’ın moda dünyasının vizyonunu sonsuza kadar değiştiren en önemli sözü ise sanırım şu: “Have fun. Don’t take anything too seriously. Try a bit of irony now and again. Don’t wear anything too tight. Borrow things from your brother, boyfriend or father’s wardrobe. And wear stupid shoes!”

  

Alexa Chung is everywhere.The current it girl of the fashion world is more than just a pretty face: she’s smart and talented, and her vision is about to change the world of fashion forever. 

She was named one of Vogue’s 2009 Most Stylish Women of the year. She was named Vogues 2010 Best Dressed Woman of the year. In addition, Chung was awarded the British Fashion Style Icon Award by The British Fashion Awards and appeared on the cover of the New York Times Sunday Styles Section. 

She has also been featured in campaigns for DKNY, New Look, Lacoste Fragrance, Pepe Jeans and Italian sneaker brand Superga. 

In September 2010, Chung teamed up with J. Crew’s sister line Madewell for the debut collection of “Alexa Chung for Madewell.” The line, which launched in coordination with Vogue’s “Fashion’s Night Out,” sold out various pieces within minutes. She launched a second collaboration with the brand this year.But Alexa Chung is more than just a fashion icon. She is an accomplished TV personality. 

Chung began her TV presenting career in 2006 on the U.K. Channel 4 show “Popworld,” a TV series that provided pop music news, gossip and interviews, as well as musical performances and music videos. Chung co-hosted the show with Alexa Zane, as well as a weekly radio show called “Popworld Radio.” Upon leaving Popworld, Chung continued to work as a presenter for Channel 4, appearing on “Big Brother’s Big Mouth,” “8 out of 10 Cats,” “Vanity Lair” and “Freshly Squeezed.” In 2008, Chung stepped firmly into the fashion arena. She took a position as Channel 4′s roving reporter on “Gok’s Fashion Fix,” a job that allowed her to travel the world looking for the latest trends on the street. In addition to working with the public, she interviewed fashion designers such as Roberto Cavalli, Karl Lagerfeld, Jean Paul Gaultier, Margherita Missoni and Christian Lacroix for the program.In 2009, Chung left Channel 4 to host her own reality show on MTV, “It’s On With Alexa Chung.” The show was canceled in December, so Chung returned to the U.K. to host ”Frock Me,” followed by the weekly MTV U.K. music show “Gonzo with Alexa Chung.” 

Now Lifetime, home of “Project Runway,” has ordered ten one-hour episodes of a new unscripted competition series, “24 Hour Catwalk,” which will be hosted by Chung. Each episode will give four designers the chance to compete to create a collection in just one day. The collections will be judged, and two contestants will be eliminated. The two remaining designers will be tasked with creating a themed collection for a runway show. 

The show’s judges include designer Cynthia Rowley, New York Times best-selling author and fashion editor Derek Blasberg and power publicist James LaForce. The ticking clock adds an extra element of tension to the design challenges presented in the new reality series. 

My favorite thing about Alexa Chung? She’s not afraid to speak her mind, and she doesn’t take anything too seriously. It seems like she’s always cracking a joke or poking fun at herself. 

Here are some quotable quotes from the style diva: 

“It’s the closest I’m going to get to taking off Robert Pattinson’s pants.” – talking about the new Twilight Barbie Dolls, from People.com 

“Have fun. Don’t take anything too seriously. Try a bit of irony now and again. Don’t wear anything too tight. Borrow things from your brother, boyfriend or father’s wardrobe. And wear stupid shoes!” – on how to dress like her, from Fashionista.com 

“I don’t really follow trends. I don’t know what they are. I think people make them up, and then they say, ‘Oh yeah, yellow’s really in this season.’ Sometimes there are obvious trends, but there aren’t any at the moment I can think of. Are there? It’s bullshit. Trends are a lie magazines make up so you feel like you have to buy something.” – from Ecouterre.com 

English version source: click