Hepimizin dışarı çıkmadan önce dolabımızın önünde yaşadığımız “Giyecek HiçBir Şeyim Yok” sendromuna istinaden, Rusya’nın online hazır giyim markası Otto,bir kampanya başlatarak bu derdimize deva olmayı amaçlıyor:)
Anna Kornilova’lı video izleyenlere dolabı aç/kapa ya da erkek arkadaşını ara şeklinde iki şans veriyor.Daha sonra ise siteye gönderilen video ve fotoğraflar arasına eşleştirmeler yaparak takipçilerine yardım ediyor.
“Nothing To Wear” fikri ne kadar başarılı olmuştur bilmem ama biz kadınlar için kriz anında bunun bile yeterli olmadığına eminim!
The online apparel retailer in Russia, OTTO, have launched an interactive online campaign that creatively tackles the familiar crisis of having “Nothing to wear!” in an attempt to draw a younger audience.
The protagonist of the campaign is the problem itself, in the shape of a terrible, albeit charming and cute, monster called NOTHINGTOWEAR (МНЕНЕЧЕГОНАДЕТЬ in Russian).
The interactive mock-horror video, starring Anna Kornilova, gives the viewer a choice between two options, such as (OPEN CLOSET) (DO NOT OPEN) and later (CALL BOYFRIEND) (CALL GIRLFRIENDS), allowing the viewer to dictate the plot of the story. Finally, it leads to OTTO's competition website encouraging the audience to participate with their own videos and photos of handling the monster.
Considering the tight advertising budget, the brand decided to resort to unconventional methods of internet promotion with the help of advertising agency "Рекламные снайперы" (Advertising snipers) who proposed the monster NOTHINGTOWEAR idea and developed a plan for further concept development within a promotional website. The video shooting has been carried out by video production studio Screenplay & Play, while "Трёхмер" (Trehmer, 3D) came up with the look of the monster.
English version text source: Click Here
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