Eylül 2011’de Los Angeles merkezli kot markası Hudson Jeans, yeni sonbahar koleksiyonlarını Georgia May Jagger ve Patrick Schwarzenegger’ın oynadığı kısa film ile Facebook üzerinden tanıttılar.
Kısa filmlerini tanıtmak için bir lansman yaparak blogger,stilist ve editörleri çağıran Hudson Jeans,“Choose Who You Are” mottosuyla hedef kitlesine hitap etmekte.
If Los Angeles does anything better than the rest of the world, it’s denim and entertainment. On September 7th, 2011, Los Angeles-based premium denim darling Hudson Jeans is launching the virtual premiere of its fall campaign starting Georgia May Jagger and Patrick Schwarzenegger with a short fashion film on Facebook.
Inspired by Andy Warhol’s screen testts, the campaign is a series of intimate, visual character studies.
“I adore the connection between Georgia and Patrick,” says David Lipman, Founder and Chairman of Lipman Agency, which created Hudson’s new campaign. ”They both possess a lightness of being that makes them so at ease with themselves.”
To promote the campaign, editors, bloggers and stylists were invited to attend the launch via a very cool little invite mailed to their homes: YOU ARE INVITED TO ATTEND THE VIRTUAL PREMIERE OF HUDSON JEANS FALL 2011 CAMPAIGN SHORT FILM
Source English Text from: Click Here